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Dr. Haico Ebbers of Nyenrode Business University Visited the
College of Management and Delivered a Speech titled “Globalization and Economic
Transformations”
The College of
Management of Chang Gung University invited Dr. Haico Ebbers of the
Nyenrode Business University to delivered the speech titled
“Globalization and Economic Transformations” in the Shengeng Lecture
Hall on the 3rd of March 2015.
The
internationally renowned Nyenrode Business University is the only
private university in the Netherlands. Under the support of the late
Prince Bernhard, captains of industry from leading Dutch
corporations took the initiative in 1946 to establish the Nyenrode
Business University, where lucrative scholarships are offered and an
action-inclined, internationally focused generation of new business
leaders are educated. It is our honor to have Dr. Haico Ebbers to
visit Chang Gung University to share his views on globalization and
key economic issues with us. Dr. Haico Ebbers is a professor of
international economics at Nyenrode Business University. He works in
the Centre for International Business and Diplomacy. He is chairman
of the Europe China Institute at Nyenrode. He has been invited to
speak in the VIP crown of the Dutch pavilion at the 2010 World Expo
in Shanghai, and at the forum of the World Federation of the
Sporting Goods Industry (WFSGI) in 2013. He is adept at turning a
complicated idea into something easy to understand. In his speech,
he elaborated on culture, business strategies, and macroeconomics.
It is our esteemed pleasure to have such a distinguished and
illustrious speaker as Dr. Haico Ebbers to talk to the students of
the College of Management.
Dr. Haico
Ebbers first analyzed the factors that were associated with the
world’s economic growth, and used the transformative economy of an
emerging market as the framework of his speech. Then he tapped into
the strategies commonly used by the multinational enterprise in an
emerging market to help the audience understand their roles and how
they may be associated with the GDP growth of a country. Next, he
explained how the flow of income circulates. This gave the students
a clearer understanding of how foreign investors, governments, and
banks inject capital into the production sector, and eventually the
capital flows back to the investor after consumers purchase
products. Using the Smiling Curve Model, he asked students to
contemplate how much value R&D as well as after-sales service can
add to products. All of these concepts aim to help the students
understand how an emerging market can maximize its profits. As an old Chinese proverb goes, History is a mirror that can help one identify the cause for rise and fall. Dr. Haico Ebbers used historical data and examples to predict economic growth and future trends by factoring in GDP growth rates, labor force, and production levels. An emerging market differs from a developed market in that the advantages of urbanization have just started emerging in an emerging market. Using the Diamond Model proposed by Michael Porter, he further pointed out the role of urbanization in profit sharing.
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